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Tips from A YC Partner, How AI Will Change Sales Tech
Tactician: #00182

It's like asking a Michelin-star chef how to boil water. They'll tell you, but it’s on you to not overcook it!
Tips from A YC Partner
Why Read: Valuable insights and actionable advice from YC's experience, covering essential topics like product-market fit, culture, and founder attributes.
Featuring: Gustaf Alströmer 🇺🇦(@gustaf), Group Partner at Y Combinator
Link to Article: “Lessons from working with 600+ YC startups”
Key Concepts and Tactics:
Prioritizing Customer Interaction for Product-Market Fit:
Point: Regularly engage with users to understand their needs and validate your product.
"If I drill down what makes companies fail, it's quite simple. It's just like they don't talk to users, which means they don't find product-market fit. And if they don't find product-market fit, nothing else really matters."
"YC Slack headline is 'Make things people want,' and it's still true and it's always going to be true."
Cultivating a Strong Company Culture:
Point: Focus on hiring people who are genuinely excited about your mission and align with your company's values.
"The most important thing Airbnb looked for in early hires is how excited they were to be there. The second thing was to understand their true motivations and make sure they mapped to the company's core values."
Understanding Founder Motivations:
Point: Be clear about your reasons for starting a company and ensure they align with the long-term commitment required.
"Don't start a company as a career step: If you're successful, it will most likely be your entire career, and if it's not successful, that's not something you generally aspire to."
"Consider personal constraints: Startups are hard, so don't do it if you have financial, family, or relationship constraints that are more important."
Observing User Behavior:
Point: Watch users interact with your product instead of just asking for feedback.
"Don't ask users if something is working—watch them do it. That will give you a much better sense of their pain points."
Emphasizing Technical Co-founders:
Point: Prioritize finding a technical co-founder or learning to code yourself.
"Having an idea and trying to find technical co-founder to build it is like having an idea for a song and looking for a musician to make it. Engineering is really hard and valuable."
"Contracting an engineering team to build the product doesn't really work because you can't spec your way to a great product; you have to be part of the iterations."
Developing Key Founder Attributes:
Point: Focus on determination, technical skills, user engagement, and communication abilities.
"They're determined to win and don't give up when things get hard."
"They're generally technical."
"They figure out how to talk to users and make progress, not waiting for permission."
"They have excellent communication and storytelling skills."
Balancing Key Startup Factors:
Point: Strive for both speed and quality, confidence and humility, and focus on execution in early stages.
"Speed vs. quality: It's a false choice. If you know what the customer wants, you'll come up with something that's high-quality and move fast."
"Execution is most important pre-product-market fit, while strategy comes into play afterward, where multiple tasks can be tackled simultaneously."
How AI Will Change Sales Tech
Why Read: Insights into the transformative impact of AI on sales tech, offering strategic guidance for startup founders to navigate and capitalize on these changes.
Featuring: Zeya Yang (@zeyalater) , Partner at Andreessen Horowitz, Marc Andrusko (@mandrusko1), Investment Partner at Andreessen Horowitz and Angela Strange(@astrange), General Partner at Andreessen Horowitz
Key Concepts and Tactics:
Recognizing the Disruptive Potential of AI in Sales Tech:
Point: Understand that AI will fundamentally change sales systems and workflows, potentially displacing incumbent platforms.
"We believe AI will so fundamentally reimagine the core system of record and the sales workflows that no incumbent is safe."
Embracing Multi-Modal Data in Sales Platforms:
Point: Prepare for sales platforms that integrate diverse data types for comprehensive customer insights.
"Instead of a text-based database, the core of the next sales platform will be multi-modal (text, image, voice, video), containing every customer insight from across the company. An AI-native platform will be able to extract more insight from a customer and their mindset than we could ever piece together with the tools we have today."
Anticipating AI-Driven Changes in Sales Workflows:
Point: Expect AI to automate and enhance various aspects of the sales process, from lead research to deal closure.
"With AI, sales teams will no longer need to spend endless hours researching new leads or prepping for calls — AI will be able to do it in seconds. Reps won't have to suss out the readiness of potential customers because AI will have automatically compiled a ranked list of primed buyers, and will keep it constantly updated."
Leveraging AI for Intelligent Pipeline Management:
Point: Utilize AI-driven tools for automated pipeline building and personalized outreach.
"For example, teams use Clay's enrichments and AI research agent to prepare high quality lead lists for their sellers to outbound to. Sellers can even use messages personalized by AI instead of drafting their own."
Adopting AI-Powered Digital Workers:
Point: Consider implementing AI solutions that can handle end-to-end sales processes.
"For example, teams use 11x today to automate the SDR role end-to-end, which means 11x goes as far as booking meetings with prospects. In the future, the scope may expand to closing the deal entirely."
Integrating AI for Sales Enablement and Insights:
Point: Implement AI tools that provide contextual information and relevant documentation during the sales process.
"For example, Naro will automatically go through sellers' emails and surface company documentation that is relevant for responding to questions from buyers."
Preparing for Blended Go-to-Market Teams:
Point: Anticipate the merging of sales, marketing, and customer success functions due to AI-driven shared insights.
"With more comprehensive, shared context and shared insights, go-to-market teams will be more in sync and better able to collaborate with each other. In fact, it's possible that as all important customer context is reflected in the same source of truth, and as activities are guided by the AI, job functions could start to blend together."
Adapting to Fluid Go-to-Market Strategies:
Point: Be ready to implement more dynamic and flexible go-to-market approaches tailored to individual customers.
"Companies may be able to reorient their resource allocation around what's best for the customer — to close this account, what's the best go-to-market approach?"
Shifting Towards Outcome-Based Pricing Models:
Point: Consider moving away from per-seat pricing to models based on value delivered or outcomes achieved.
"The prevalence of AI-native software companies may be the kiss of death for seat-based pricing, as there is a clear opportunity to more tightly align pricing with value delivered."